Business & technology consulting for SMBs

Analyze. Digitalize. Automate.

I help small and medium businesses across Europe turn messy processes into clean, working solutions — from the first analysis to the day it runs on its own.

30 minutes, free, no obligation — you leave with ideas you can use either way.

  • All of Europe
  • Remote-first
  • English & Spanish support
  • Cross-industry

Experience gained at

  • Amazon Web Services
  • Microsoft
  • Oracle
  • Bitdefender

Certifications & capabilities

  • AWS Cloud Practitioner
  • Microsoft Azure Fundamentals
  • Microsoft 365 Fundamentals
  • ITIL Foundations
  • Oracle Cloud Infrastructure Fundamentals
  • INSEAD Value Negotiation
  • Anthropic Claude — AI for business
  • Claude Code — AI skills & custom agents

Services

Everything your business needs to run better

Six areas, one goal: a business that works smoothly without you pushing every wheel by hand. Start anywhere — most clients begin with a single pain point.

Business Analysis & Strategy

  • Business & process audit (as-is / to-be)

    Get a clear picture of how your business actually runs today — and a concrete map of what better looks like.

  • Market, competitor & opportunity analysis

    Know where your market is heading, what your competitors are doing and where your real openings are.

  • Go-to-market strategy & sales pipeline design

    Launch or reposition with a plan: who to sell to, how to reach them, and a pipeline that keeps deals moving.

  • KPI definition, forecasting & performance dashboards

    Track the handful of numbers that actually predict your results — in dashboards your team will really use.

  • Pricing & commercial model review

    Find out where you're leaving money on the table and set your prices with confidence.

Business Workflow Design

  • End-to-end workflow mapping & optimization

    Every step from first contact to paid invoice, mapped and streamlined — nothing falls through the cracks anymore.

  • SOPs & operational playbooks

    Your best way of doing things, written down so anyone on the team can deliver it the same way, every time.

  • CRM selection & implementation (Salesforce, Dynamics, HubSpot)

    The right CRM for your size and budget, set up so your team actually uses it.

  • Sales, delivery & customer-success process design

    Clean handovers from sale to delivery to renewal, so customers stay with you and grow.

Complete SMB Digitalization

  • Digital maturity assessment & transformation roadmap

    An honest score of where you stand digitally and a step-by-step roadmap that fits your budget.

  • Tool & platform selection (Microsoft 365, Google Workspace, cloud)

    Stop paying for tools you don't need — get a stack that fits the way you actually work.

  • Cloud adoption advisory (AWS, Azure, Oracle Cloud)

    Move to the cloud with a plan sized for an SMB — no overengineering, no surprise bills.

  • Vendor & licensing negotiation support

    Someone who has sat on the vendor's side of the table negotiates your contracts and licences.

  • Team enablement & adoption training

    Your people confident with the new tools — because change only works if the team comes along.

Website Development

  • Presentation & company websites

    A fast, professional site that tells your story and turns visitors into enquiries.

  • Landing pages & campaign pages

    Focused pages built for one job: turning a campaign's clicks into leads.

  • Multilingual websites (EN / ES / RO)

    Reach clients in English, Spanish and Romanian with copy that reads native — not machine-translated.

  • SEO fundamentals, analytics & performance

    Get found on Google, understand what your visitors do, and load fast on any device.

  • Ongoing maintenance & content updates

    Your site stays current, secure and fresh — without you touching a line of code.

Process & Flow Automation

  • Workflow automation (Power Platform, Make, Zapier, n8n)

    Repetitive tasks handled by software — your team gets hours back every single week.

  • Reporting & data-flow automation

    Reports that build themselves and land in your inbox before you even ask.

  • Email, marketing & CRM automation

    Follow-ups, nurture emails and CRM updates that happen automatically, so no lead ever goes cold.

  • AI integration for business (Claude, Copilot, OpenAI, Gemini)

    Practical AI that answers questions, processes documents and qualifies leads for you — no hype, just hours saved.

  • Custom AI agents & Claude Code workflows (Anthropic)

    Purpose-built AI agents that draft, research and act inside your processes — delivered tested, with your team trained to run them.

Fractional Sales & Growth Support

  • Key account management as a service

    Senior-level care for your most important customers, without the cost of a full-time hire.

  • Partnership & channel strategy

    Partners and resellers that open doors your own team can't reach alone.

  • Contract negotiation support

    An experienced negotiator at your side for the deals that matter most.

  • Sales team coaching & onboarding

    Your salespeople ramp faster and close better, coached by someone who carried a quota at AWS and Microsoft.

Not sure where to start? That's exactly what the first call is for.

Book your free business consultation

Proof of Concept

Start small: validate before you invest.

Not sure a solution will work for your business? Get a Proof of Concept at minimal cost — a small, working version built on your real data and your real processes. If it proves its value, we scale it. If it doesn't, you've spent very little to learn a lot.

Request a POC
  • Fixed, minimal cost
  • Working solution, not slides
  • Clear go / no-go decision

Fit check

Is this for you?

We'll work well together if…

  • You run or manage a small or medium business — 5 to 300 people — anywhere in Europe.
  • The business is growing, but manual work, spreadsheets and disconnected tools are slowing it down.
  • You want a clear plan and a working solution — not a 60-page report that gathers dust.

Probably not a fit if…

  • You need a full-time, on-site development team.
  • You expect AI to fix the business overnight, without touching the process behind it.
  • You're after the cheapest possible execution rather than a result that lasts.

How I work

From first call to working solution

  1. Free consultation

    A relaxed call where you talk and I listen. We map your goals and your biggest friction points. No obligation.

  2. Analysis & proposal

    I analyze your processes and tools, then send you a clear proposal: scope, timeline and price. No surprises.

  3. POC or pilot

    We start small — a proof of concept or pilot that shows real value before you commit to the full project.

  4. Full delivery & support

    I deliver the complete solution, train your team, and stay available so it keeps working long after launch.

About me

Enterprise experience, applied to your business

I'm Loredana Cristiana Năstase — a business and technology consultant with over nine years in enterprise tech. I've managed territories and key accounts at Amazon Web Services (Territory Business Manager, CEE), Microsoft (Customer Success Account Manager, Iceland & Benelux) and Oracle (ISV & Cloud Business Development, Iberia), with earlier roles at Bitdefender and Zitec, and I'm currently Country Sales Manager at Interway.

Those years taught me something simple: big companies win with clean processes and the right technology — and small companies can do exactly the same, at a fraction of the cost. As a consultant, I bring that enterprise playbook to SMBs: analyze what you have, design what you need, automate what repeats.

Connect on LinkedIn

Pricing

Simple engagement models

Every business is different, so final quotes follow the free consultation — but here is how engagements are usually structured.

Start here

Consultation

€200

Discovery and advisory to understand where you are and what to do next.

  • Free intro call
  • Business & process review
  • Written recommendations
  • Prioritized action roadmap
Book a consultation

Scale

Full Project

from €2,000

End-to-end delivery: from analysis to a solution your team runs daily.

  • Complete implementation
  • Team training included
  • Documentation & SOPs
  • Post-launch support
Discuss your project

Prices shown are indicative placeholders — the exact quote always follows a free, no-obligation consultation.

FAQ

Questions clients usually ask

What actually happens in the free consultation?

A relaxed 30-minute video call. You describe how the business runs and where it hurts; I ask questions and take notes. You leave with two or three concrete recommendations — useful even if we never work together.

How much does a project cost?

It depends on scope, which is exactly why the price comes after the free analysis, in a written proposal. Most engagements start with a small fixed-price Proof of Concept, so you validate the idea before committing to a full project. You always know the full cost before anything starts.

How long does a Proof of Concept take?

The scope is small and fixed on purpose — typically a few weeks from kickoff to a working result running on your real data, with success criteria we agree upfront.

Do you work only remotely?

Remote-first, across all of Europe, in English, Spanish or Romanian — over Teams, Meet or Zoom, whichever you already use. European time zones make scheduling easy.

My company isn't technical at all. Is this still for me?

Yes — that's the point. My job is to translate between business and technology: you explain how you work in plain words, and I handle the technical side. No jargon, no homework.

Which tools and platforms do you work with?

Microsoft 365 and Google Workspace; AWS, Azure and Oracle Cloud; Salesforce, Dynamics and HubSpot; Power Platform, Make, Zapier and n8n for automation; Anthropic Claude and Claude Code, Copilot, OpenAI and Gemini for AI — including custom AI agents built for your processes. And if you already use something else, I start from what you have.

We already have an IT provider or agency. Do we still need this?

Usually yes, and it's complementary: they build and maintain, I make sure what gets built actually serves the business — process first, then tools. I'm happy to work alongside your existing partners.

Is my business data safe with you?

I sign an NDA on request, work inside your tools under your access rules, and follow GDPR by default — this very site sets no cookies and sends nothing to third parties.

Contact

Book your free business consultation

Tell me a little about your business and what's slowing it down. I'll reply within one working day — and the first conversation is always free.

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